Data storytelling uses complex data sets and analytics to forge a narrative influencing the target audience. It is where data storytelling differs from traditional human storytelling, which is used for increasing brand engagement. It offers a narrative backed up by quality insights and in-depth data sets, represented through charts and graphs, to make it easier for the target audience to accept the narrative. 

 

When a market research report is presented through data storytelling, it adds meaning to your exhaustive reports. Rather than just dumping your market insights and data sets, you can frame a compelling narrative so that the insights can be understood by all levels throughout your organization. It also helps your stakeholders understand your brand's vision moving forward. When your team and stakeholders understand your vision, you can act on it much more efficiently, as it allows you to make decisions quickly and stay ahead in today's competitive market.

 

How to use data storytelling to convey your market insights?

Factual information carries the highest significance in data storytelling. Rather than relaying the emotional side of things, you should focus on portraying the facts compellingly to get your stakeholders excited for the next part of your story. As a storyteller in market research, your task is to make the insights memorable for your stakeholders so they can keep them in mind during the decision-making process.

 

How do you make insights stick?

• Time: The crucial aspect of data storytelling is to start by mentioning the time frame. Recent events are preferred, as it helps in elevating the credibility and relevance of the story. It also shows that your insights are based on the latest events. You can also mention the region while mentioning the time frame to add more weight to your statements.

 

• Events: Following the timeframe, you must convey the event that led to your story. It offers the needed context to your story, an anchor to attract the audience's attention. 

 

• Characters: Once your audience is hooked up with the event of your story, you should proceed with the characters to further anchor your story into the minds of your audience. Characters allow the audience to place themselves into the account, to make them connect with the story on a personal level and compare it with their own experiences. 

 

• Challenges: Once you have set the stage of your story, you need challenges to add meaning to the events which led to the story. Your characters will have a sense of their actions and the decisions they make when the challenge is conveyed efficiently to the audience, in this case, your stakeholders. Case studies are a perfect example of how challenges can help you to form a compelling narrative.

 

• The learning curve: The learning curve explains the motive of telling a story. A business story should have a business motive. It should always convey a meaning that represents your business and decisions that will help it overcome the competition and increase the market intelligence of your business. You should conclude the story with the suggestions derived from the insights.

 

If you are confused about how to use these five stages of storytelling in market research, you can express your experience with the help of these parameters. You can talk about your experience while collecting these market insights. You can talk about how you planned your research, what challenges you faced, how you overcame these challenges, and what was the learning curve. You can do all of this while sharing the timeframe, the events, and you and your insights team as the characters of your story. Anything can be done as long as you make sure that you are offering a factual narrative that is backed up by informative charts and graphs. 

 

If you are still struggling to find inspiration for your story or are bound by tight deadlines, you can reach out to us at VM Insights. We are here to help you form that perfect story that reflects your vision to your stakeholders. We have a team of language experts with years of experience in data storytelling. We have done it for many global players, and we can do it for you too. VM Insights has a list of its clients to back our claim of being an avid storyteller for business entities. We understand the ifs and buts of storytelling. 

 

So if you are planning to showcase your market insights to your stakeholders, consider reaching out to us. We will keep those insights at the core of the storytelling process and deliver the perfect set of words to express the challenges you are facing, your vision, and the decisions you want to introduce into your business. 

 

Contact: 

 

Email: info@vm-insights.com

Phone No.: +01 (202) 792 6160