Frequently asked questions.

VM Insights is a market research operations and analytics execution partner. We handle the behind-the-scenes work that keeps research running — survey programming, link checking, data processing, reporting, BI dashboards, verbatim coding, and presentation design. We execute the operational work so your team can focus entirely on analysis and decisions.

We work with market research agencies, in-house insights and analytics teams, performance marketing firms, global media agencies, digital advertising agencies, and healthcare research teams. If your team runs surveys, produces reports, or manages research data at scale, we can plug directly into your workflow.

We offer seven core research operations services:

• Survey Programming (Qualtrics, Decipher, SurveyMonkey, Confirmit and others)
• Survey Link Checking & QA
• Proofreading (surveys, reports, multi-language content)
• Data Processing & Automation (VBA, Python, SPSS, Q etc.)
• Data Reporting & Charting (PowerPoint, Google Slides, Excel, Keynote)
• Deck / PPT creation, formatting, and story-writing support for research reports
• Business Intelligence Dashboards (Power BI, Tableau, Excel)
• Verbatim Coding (open-end responses, multi-language)

Yes. We build interactive dashboards in Power BI, Tableau and Excel, including automated recurring reports with wave-to-wave consistency. Clients have reduced reporting cycles from days to hours using our automation workflows.

Survey platforms: Qualtrics, Decipher, SurveyMonkey, Confirmit.
Analytics & data tools: SPSS, Q, Python, R, Quantum, VBA.
Reporting & BI: Power BI, Tableau, Microsoft Excel, PowerPoint, Google Slides, Keynote.

Yes. We have a dedicated healthcare research operations offering. Our workflows are HIPAA-aligned, with controlled data access, encrypted transfer and storage, role-based permissions and documented handling protocols. This makes us a suitable partner for healthcare-sector market research.

Most survey programming, link-checking and reporting tasks are delivered within 24 hours. We also offer weekend and public holiday support. Larger projects — multi-market reporting, large verbatim coding batches, dashboard builds — are scoped individually at briefing.

Email us at info@vm-insights.com or use the Contact Us page to describe your project. We will respond quickly to scope the work and agree on timelines.

Yes. We operate with mirrored time-zone coverage and can align to your team's working hours. We serve clients across the US, UK, Singapore, India, UAE and Brazil, among others.

Yes. We hold ISO 9001 (quality management) and ISO 27001 (information security) certifications.

Yes. Data privacy compliance is embedded into every workflow.